# Lisbon Project × Wai Social — China Digital Entry

> Official channel for Portuguese brands entering the Chinese digital ecosystem. A joint venture between Lisbon Project (Portugal: strategy and diagnosis) and Wai Social (China: local execution on WeChat, Xiaohongshu, Douyin and related platforms).

This site is a bilingual (EN/PT) commercial landing page. Default language is Portuguese; English is used when the visitor's browser language is not Portuguese. Contact forms request a diagnosis call or a brochure; submissions go to Lisbon Project.

Key facts:

- Entity: joint venture of Lisbon Project (Lisbon / Guimarães, Portugal) and Wai Social (China operations)
- Audience: Portuguese brands planning digital export to China
- Offer: strategic diagnosis in Portugal plus design, activation and local operation in China
- Platforms covered: WeChat, Xiaohongshu (Rednote), Douyin, Weibo, Kuaishou, Bilibili
- Primary CTA: book a diagnosis; secondary CTA: request the presentation deck by email
- Contact: info@lisbonproject.com · (+351) 911 737 619

## Pages

- [China Digital Entry landing page](https://chinadigital.lisbonproject.com/): Full proposal overview, partnership model, platforms, roadmap and contact forms (includes Schema.org JSON-LD)
- [About the joint venture](https://chinadigital.lisbonproject.com/#about): Why brands often get China wrong and how this JV approaches market entry
- [Approach](https://chinadigital.lisbonproject.com/#approach): Three-step model — diagnose, design, execute
- [Partnership](https://chinadigital.lisbonproject.com/#partnership): Roles of Lisbon Project (PT) and Wai Social (CN)
- [Platforms](https://chinadigital.lisbonproject.com/#platforms): Chinese digital platforms and their role in the consumer journey
- [How it works](https://chinadigital.lisbonproject.com/#roadmap): Five-step path from diagnosis to local launch
- [Clients](https://chinadigital.lisbonproject.com/#clients): Example Tier 1 brands associated with each partner
- [Brochure request](https://chinadigital.lisbonproject.com/#brochure): Low-friction form to request the full presentation by email
- [Contact / diagnosis](https://chinadigital.lisbonproject.com/#contact): Form to request a diagnosis call (response within two business days)

## Company

- [Lisbon Project](https://www.lisbonproject.com/): Partner responsible for commercial relationship, strategy and diagnosis in Portugal
- [Lisbon Project LinkedIn](https://www.linkedin.com/company/lisbon-project/): Company updates and professional presence
- [Lisbon Project Instagram](https://www.instagram.com/lisbon.project/): Brand and agency social presence

## Optional

- [Privacy Policy](https://www.lisbonproject.com/en/privacy-policy/): Lisbon Project privacy policy covering personal data collected via forms
- [llms.txt specification](https://llmstxt.org/): Format used by this file